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What is this and how does it work?

eLearnCommerce Member Magnet Setup Guide, How to Create a Member Magnet Course with WPEP step by step page, eLearnCommerce, eLearnCommerce

Hi, My Name is Corrado Izzo and I am the CEO of CodeisCode.com

In this Quick Execution Plan, I am going to teach you how you can create a New Members Magnet Content with eLearnCommerce.

The Member Magnet Option is a very powerful Content Marketing Feature eLearnCommerce comes equipped with right out of the box.

What is it all about?

eLearnCommerce's Member Magnet Feature enables you to create and publish an Execution Plan, Course or Ebook and Grant New Members Access to it in exchange for their Email.

Just Publish A Course, Ebook, Video on your eLearnCommerce driven Elearning Platform and use it as a Lead Magnet then feed the new Signups to your Autoresponder System and follow up with your New Members.

Learn what kind of New Member Magnet Courses you can create with eLearnCommerce.

Learn what kind of New Member Magnet Content you can create with eLearnCommerce. excl. Offers and Assessments.

Ok, Let's do this!

The Tools you'll need

To implement what i am about to teach you, you'll need the following tools:

If you are using an Autoresponder Service like Aweber, Mailchimp or similar List-based Email Autoresponder Services, you'll need:

  1. eLearnCommerce to Create, Publish & Present your Content.
  2. The eLearnCommerce Sales Engine Addon to Create the Bridge between eLearnCommerce and your Autoresponder System.
  3. Irresistible Content that leads a prospect to leave their Email Address in order to gain access to it.

If you are using a Tag-Based Automated Email Marketing Service like InfusionSoft, Active Campaign, Drip.co or similar, you'll need:

  1. eLearnCommerce to Create, Publish & Present your Content.
  2. The eLearnCommerce Memberium Integration Addon or the eLearnCommerce Active Campaign Integration Addon or the Drip.co Integration Addon to sync your eLearnCommerce with the respective Marketing Automation Service.
  3. Irresistible Content that leads a prospect to leave their Email Address in order to gain access to it.

Let's dig a little deeper now...

End-Result Oriented Tech Stack Clarity

We want to add new Contacts to our Lists right?

That's the reason why we create and publish Member Magnet Content on our Elearning Platform.

Let's gain some clarity now over the specific technical requirements that need to be fulfilled to achieve that in all the various possible scenarios.

If you are using Active Campaign or Drip.co in your Business, you'll need:

eLearnCommerce + The eLearnCommerce Active Campaign Integration or the eLearnCommerce Drip.co Integration

eLearnCommerce's Member Magnet Feature simply makes it mandatory for users to log in and/or register before having access to the Content.

The eLearnCommerce Integration Addon will automatically transfer the contact over to either Active Campaign or Drip.co.

Depending on which eLearnCommerce Integration Addon you're using. All you need to do is to add a Course Started Tag on the Course or any other eLearnCommerce Content Type Edit Page. (excl. Assessments & Offers)

eLearnCommerce Member Magnet Setup Guide, How to Create a Member Magnet Course with WPEP step by step page, eLearnCommerce, eLearnCommerce

If you are using Infusionsoft in your Business, you'll need:

eLearnCommerce + The eLearnCommerce Memberium Integration Addon

Again eLearnCommerce's Member Magnet Feature simply makes it mandatory for users to log in and/or register before having access to the Content.

The eLearnCommerce Integration Addon will automatically transfer the new contact over to Infusionsoft.

Depending on which eLearnCommerce Integration Addon you're using. All you need to do is to add a Course Started Tag on the Course or any other eLearnCommerce Content Type Edit Page. (excl. Assessments & Offers)

eLearnCommerce Member Magnet Setup Guide, How to Create a Member Magnet Course with WPEP step by step page, eLearnCommerce, eLearnCommerce

If you are using a list-based Autoresponder Service like Aweber, Mailchimp or similar, you'll need:

eLearnCommerce + The eLearnCommerce Sales Engine Addon

List based Autoresponder Services enable you to create a number of Email Lists, for each list you can create Subscription forms and for each form you can generate a Raw HTML Form Code.

Learn how to Generate Raw HTML Code for your Subscription Forms using Aweber

Learn how to Generate Raw HTML Code for your Subscription Forms using Mailchimp

The Sales Engine Addon adds a field to your Member Magnet Options into which you just copy and paste the HTML Code you generated.

eLearnCommerce Member Magnet Setup Guide, How to Create a Member Magnet Course with WPEP step by step page, eLearnCommerce, eLearnCommerce

Last but not least...

If you're just starting out you can also use eLearnCommerce on its own and manually export your new subscribers at the end of each day from your WordPress and again manually Import them into your Email Autoresponder Service.

You can also use Zapier to automate this Process.

Ok, let's proceed

Settings Necessary

Enable the Member Magnet Option (Globally)

To use the Member Magnet Feature on your eLearnCommerce you need to activate it first.

eLearnCommerce Member Magnet Setup Guide, How to Create a Member Magnet Course with WPEP step by step page, eLearnCommerce, eLearnCommerce

Enable the Member Magnet Option on the Content Level

Now go to the Content you createdeLearnCommerce Member Magnet Setup Guide, How to Create a Member Magnet Course with WPEP step by step page, eLearnCommerce, eLearnCommerce using eLearnCommerce.

On your Course, Video or Ebook Edit Page you'll see the following Settings Now.

 

Let's go together thru all the Settings one by one.

1.: Enable or Disable the Member Magnet Option for the Course, Video or Ebook.

eLearnCommerce Member Magnet Setup Guide, How to Create a Member Magnet Course with WPEP step by step page, eLearnCommerce, eLearnCommerce

2.: To gain access to your Member Magnet Content do you want users to Login or to Register for an Account?

eLearnCommerce Member Magnet Setup Guide, How to Create a Member Magnet Course with WPEP step by step page, eLearnCommerce, eLearnCommerce

3.: Add any Type of Content that'll display above the Login or Register Form (Audio,Video,Text, Headlines,Pictures)

eLearnCommerce Member Magnet Setup Guide, How to Create a Member Magnet Course with WPEP step by step page, eLearnCommerce, eLearnCommerce

4.: Add any Type of Content that'll display below the Login or Register Form (Audio,Video,Text, Headlines,Pictures)

eLearnCommerce Member Magnet Setup Guide, How to Create a Member Magnet Course with WPEP step by step page, eLearnCommerce, eLearnCommerce

NOTE: The Member Magnet feature works only for Courses, Videos, and Ebooks.

How does this look on the frontend?

Frontend View

Setting 1: Enabled
Setting 2: New Account Registration Form
Setting 3: Added Headline and Subheadline above Form
Setting 4: Added Headline below Form.

Produces this End Result on the Frontend:eLearnCommerce Member Magnet Setup Guide, How to Create a Member Magnet Course with WPEP step by step page, eLearnCommerce, eLearnCommerce

Setting 1: Enabled
Setting 2: Account Login Form
Setting 3: Added Headline and Subheadline above Form
Setting 4: Added Headline below Form.eLearnCommerce Member Magnet Setup Guide, How to Create a Member Magnet Course with WPEP step by step page, eLearnCommerce, eLearnCommerce

Edit and/or Translate the Form Field Text

As you can see, both these forms contain Text and each field also has Error Messages and Notifications that go with it.

eLearnCommerce lets you edit this Text or even translate it into your own Language.

Go to eLearnCommerce >> eLearnCommerce Settings >> Authentication Options

eLearnCommerce Member Magnet Setup Guide, How to Create a Member Magnet Course with WPEP step by step page, eLearnCommerce, eLearnCommerce

The Awesome Power of the WP Login Page

........>>Think about it for a Moment

The Login Page on your WordPress Site is the One Page every single one of your Customers that already signed up with your Membership will come back to again and again and again and again.

It's the one Page they have to visit to log back in to access your Content & Courses.

This makes the WP Login Page Prime Real Estate in terms of advertising to your already converted Audience.

Customers that already bought from you will very likely buy from you again.

eLearnCommerce makes it easy for you to use the WP Login Page to further Market your New Products & Services to them.

To enable this feature Go to eLearnCommerce >> General >> Authentication Options >> Enable Marketing Content >> Save Changes

eLearnCommerce Member Magnet Setup Guide, How to Create a Member Magnet Course with WPEP step by step page, eLearnCommerce, eLearnCommerce

This will split the WP Login Page into two columns.

eLearnCommerce Member Magnet Setup Guide, How to Create a Member Magnet Course with WPEP step by step page, eLearnCommerce, eLearnCommerce

 

The Marketing Content Text field enables you to add videos, images, text, links or adds.

eLearnCommerce Member Magnet Setup Guide, How to Create a Member Magnet Course with WPEP step by step page, eLearnCommerce, eLearnCommerce

Awesome?

Now Go Create Massive Value!

Wait!

We're not done yet...

PS

URL to New Subscriber

Once you've activated the Member Magnet Option on a Course or Ebook.

You can...

Go to your Edit Course or Ebook Page and copy the Permalink URL of the Course or Ebook you created to your Clipboard.

eLearnCommerce Member Magnet Setup Guide, How to Create a Member Magnet Course with WPEP step by step page, eLearnCommerce, eLearnCommerce

You can now use any type of WordPress Page Builder to create your Landing and/or Offer or Sales Page and Offer your Member Magnet Content.

Just use the URL you just copied to your Clipboard and add it to a Button saying: Sign Up to Get this Free Course or Sign Up to Get This Free Ebook for example.

You could also use an external Tool like Leadpages.net or just write a BlogPost on your WordPress Blog and set a Hyperlink using the Permalink URL of your Member Magnet Course or Ebook.

When The URL is clicked the Visitor will automatically be redirected to either your Login or Register Page on your eLearnCommerce Powered MemberShip Site & eLearning Platform.

An Invitation for you

Our Team is Your Team

eLearnCommerce Member Magnet Setup Guide, How to Create a Member Magnet Course with WPEP step by step page, eLearnCommerce, eLearnCommerceIt is our Mission to enable anyone to create and setup an Online Education Platform on WordPress and have it be Quick, Easy, Fast and make the process from idea to end result painless...

and therefore I’d like to invite you to our Private Members Only eLearnCommerce Implementation Support Group on Facebook.

The best way to get up and running with your Elearning Platform is to surround yourself with other ELearning Platform Developers, Information and Knowledge Marketers, Digital Marketers and Entrepreneurs of all walks of life that are all part of this Group.

Come and join us we’re here to help you get up and running in no time.

All the best

Corrado Izzo
CEO – CodeisCode.com