Very Often It’s the simple things that can make a huge difference.
Today i’ll show you one of those very simple to setup, (we’re talking seconds) yet very effective Content Marketing Power Moves you can easily execute with your WordPress ELearning Platform.
What you’re going to learn basically enables you to Design the Top of your WPEP Content Sales Funnel.
We’ll use a built in Feature that enables you to Display Funnel-Entry New Members Magnet Content Tabs anywhere on your WordPress.
You create either a Course, Ebook or Offer with WPEP, customise the CTA, then embed the Content Tab in a Post, Page or Widget on your WordPress and then grant new prospective Members / Customers access after they gave you their email.
What can you use this for?
You can use this to Deliver a Free Course (Immediate Access), Create a New Members Lead Magnet (Access against Email) or even to Sell your Courses & Content. (Access against a Recurring or One-Off Payment).
What are WPEP Content Tabs?
A WPEP Content Tab is like the Cover of a Book or the Cover of a CD or Record.
There’s a Picture + Text, Headline and Subheadline telling you what’s inside the box, it also contains a Call to Action Button.
As you keep adding your Content WPEP automatically creates these Content Tabs for each Course, Ebook and Offer it enables you to create & publish.
These are Course Content Tabs:
These are Ebook Content Tabs:
These are Offer Content Tabs:
Each line of Text and the images you see on these Content Tabs can be edited and customised in the WPEP Settings.
Each Content Tab contains a Button as well and…
We were saying that a click-action is required by your visitor in order to access your Content.
WPEP enables you to give that CTA Click rules:
1.: Click –> Immediate Access. (Free)
2.: Click –> Access Against Email. (Subscribe to or Create a Free Account)
3.: Click –> Access Against Recurring or One Off Payment. (Buy Now)
Some Use Cases:
You could write a Blog Post that introduces the reader to a specific topic and then embed a Course or Ebook Content Tab.
You could create a Landing Page presenting your Membership Offer and then embed the Content Tabs granting access to introductory Courses then Upsell the full Membership.
You could display an Ebook Content Tab in your Widget Area and send the Ebook to your new Subscriber in exchange for his email then follow up with an Offer.
You could create a special discount offer and write a Post about it on your Blog and then embed the Offer Content Tab and directly Sell what you’re offering or insert an Affiliate URL.
You could also create a Prerequisite Content Sequence where your New Subscriber has to go thru content in an order you define like i explained HERE
You could also use this feature for internal communication with your staff, training of new employees and/or task delegation.
You could deliver a Free Course, Ebook or Offer and then right beside it display Content that needs to be bought in order to be accessed.
These are some general ideas but the possibilities are endless and very easy to setup with WPEP.
Ah, By the way…
These Content Tabs work with your Membership Plugin as well and if you’re using one of our Deep Integration Addons you’ll be able to do all of the above + Upsell your Content like described in this Post HERE.
You can also achieve this by using the WPEP Sales Engine + WPEP like i wrote in this Post HERE.
Today i’ll use this little yet powerful feature to deliver a Free Execution Plan to you teaching you step by step how you can build New Members Magnets on your WPEP + WP Powered Website.
That’s it for today!
Now Go Create Massive Value